"7 out of 10 consumers will choose one product over another because of its packaging"
– Global Packaging Report 2008.
Great Shelf Appeal
In a world of ever increasing SKUs, aggressive house brand activity and where 70% of purchase decisions are made at the shelf, CrushPak STANDS OUT on crowded shelves.
With its distinctive accordion-like shape CrushPak is easy to spot and GRABS your attention. In-store research shows that consumers consistently select CrushPak over conventional cups.
CrushPak’s unique shape encourages curiosity and experimentation: consumers show a strong preference to pick up and engage with pack. In short CrushPak jumps off the shelves!
Build New Brands, Invigorate Old Brands
CrushPak offers manufacturers the opportunity to invigorate older brands with a new and exciting approach to snack and convenience foods. Imagine cream cheese in a CrushPak spready pack so you can spread onto your bagel while out and about, all without a knife.
Or you can build whole new brands - CrushPak’s unique design creates a rare and powerful opportunity to build a brand that is reinforced by the physical pack in your hand.
This combination of pack and brand creates a strong and sustainable point of competitive advantage. Imagine for example: "SqueeZyo" for a fun and zany children’s yoghurt brand.
In store research shows that products packaged in CrushPak have much stronger brand recall than conventional cups.
New Channel Opportunities
CrushPak opens whole new channels for viscous snack foods because it eliminates a major pre-purchase barrier for the consumer with conventional packs: "but it needs a spoon."
With CrushPak, products such as yoghurt, dairy and fruit snacks can be retailed through gas stations, cafeterias, gyms, lunch bars, even vending machines – anywhere convenience commands a premium.
Further CrushPak can be designed to fit into a standard cup holder and can be used with one hand – so for those who want to, dash board dining is an option.
CrushPak… packaging that puts profits in your hands!