Meeting consumer demands and delivering new functionality

Easy to Use and Satisfying

CrushPak is intuitive and easy to use – a simple squeeze is all it takes. There’s no mess and no fuss. And regardless of whether you are squeezing or using a spoon the unique design means you can always reach every last drop.

Wide Appeal from Kids to Adults

Because CrushPak can be used with or without a spoon it has very broad consumer appeal - from kids through to teens and adults.

• Kids love the packaging because it’s cool, "wacky" and fun. They love the shape and the squeezing sensation and it’s just plain different: there’s "nothing else like it".
• "Hungry teens love the convenience, portability and the ability to eat their favorite foods anytime, anywhere!"
• Adults like the convenience and portability of a pack that requires no spoon but gives them the option to use one.
• Parents love CrushPak because there are no more lost spoons from children’s lunch boxes and unlike a conventional cup CrushPak can be frozen so it thaws during the day for a chilled, mid-day snack.

Expanded Consumption Occasions

No more spoons more a LOT more consumption opportunities. On the run, at a picnic, in the car, in the playground, at the gym: CrushPak fits into busy life styles and means your customer’s favorite snack is always ready to go.

With CrushPak® there’s no more having to pack or find a spoon, which means instant gratification for today’s "grab and go" consumers.

Makes Cooking & Preparing Foods Quick & Easy

CrushPak’s dispensing features make life easy for consumers:

• Great in the kitchen – imagine a one tablespoon serve of tomato paste squeezed directly into pasta sauce – no jar to reseal, no need for a spoon to dig out the paste, no need to clean the utensil afterwards – the pack goes straight in the bin.
• Serve relish, guacamole or salsa straight onto a serving dish with just a simple squeeze – make entertaining easy.
• the extended flange on CrushPak Spreader functions as a utensil to effortlessly spread products such as cream cheese onto a bagel or jam onto toast when consumers are out to lunch or on a picnic

Consumer Response to CrushPak

Below are some consumer responses from the two CrushPak products launched so far:

Here’s what kids have to say about CrushPak:

• It’s "cool", "wacky" and "fun"
• "I like to squeeze it"
• "I like eating without a spoon"
• "I want my parents to buy it"
• "It looks like it will taste better than the other ones"
• "It’s easy"

What Parents have to say:

• "No more lost spoons from lunch boxes"
• "I can freeze this to thaw and be cold for lunch"
• "I’ll buy this one over the others, even if it costs more – it’s just so much easier"
• "My kids just love it. They can’t get enough of it, which is great because it’s healthy"