CrushPak is intuitive and easy to use – a simple squeeze is all it takes. There’s no mess, no fuss and best of all there’s no sticky spoon at the end!

And with or without a spoon the unique design means you can always reach every last drop.

Because CrushPak can be used with or without a spoon it has very broad consumer appeal - from kids through to teens and adults.

Kids love the packaging because it’s cool, “wacky” and fun. They love the shape and the squeezing sensation and it’s just plain different: there’s “nothing else like it”.

Adults like the convenience and portability of a pack that requires no spoon but gives them the option to use one.

Parents love CrushPak because spoons are eliminated from children’s lunch boxes and CrushPak can be frozen to thaw during the day for a chilled, mid-day snack.

No more spoons means a LOT more consumption opportunities. On the run, at a picnic, in the car, in the playground, at the gym CrushPak fits into busy lifestyles and means your favorite snack is always ready to go.

With CrushPak there’s no more having to pack or find a spoon, which means instant gratification for today’s “grab and go” consumers.

CrushPak’s unique design means unlike a conventional cup you can freeze it. Just take it out to thaw for a chilled mid day snack. Great for lunch boxes!