 |
|
| In a world of ever increasing skus, aggressive house brand growth and where 70% of purchase decisions are made at the shelf, CrushPak STANDS OUT on crowded shelves. |
|
| Consumers recognize CrushPak as a single serve snack but with its distinctive accordion-like folds it’s easy to spot and it GRABS your attention. In-store research shows that consumers consistently select CrushPak over conventional cups - “the one in the squeezy pack Mom”. Further products packaged in CrushPak have much stronger brand recall than conventional cups. |
|
| The unique CrushPak shape encourages curiosity and experimentation: consumers show a strong preference to pick up and engage with pack. |
| |
 |
|
CrushPak offers manufacturers the opportunity to invigorate older brands with a new and exciting approach to snack and convenience foods.
Or you can build whole new brands – the unique CrushPak design creates a rare and powerful opportunity to build a brand that is reinforced by the physical pack in your hand; creating a strong and sustainable point of competitive advantage. For example: “SqueeZyo” for a fun and zany children’s yogurt brand. |
| |
 |
|
| CrushPak opens new channels for viscous snack foods because it eliminates a major pre-purchase barrier: “but it needs a spoon.” With CrushPak products such as yogurt, dairy and fruit snacks can be retailed through gas stations, cafeterias, gyms, and lunch bars – anywhere convenience commands a premium. |
|
| Better still CrushPak fits in a standard cup holder and can be used with one hand – so for those who want to, dash board dining is an option. |
