The Best Ideas are Simple

Today’s consumers are busy – they’re on the go and are demanding more convenient food products to keep up with their active lives.

CrushPak enables you to answer that need with a simple and intuitive pack that lets consumers enjoy your products with or without a spoon, whenever and wherever they are.

Without a spoon: all it takes is a squeeze!

On the go? No spoon? Want to eat right now? Just squeeze the pack!

CrushPak’s unique design gently eases the product upwards to the mouth of the container where it can be eaten without mess and without a spoon. No spoon means CrushPak is perfect for taking healthy, indulgent or just plain fun snacks truly on the go! Think yoghurt, ice cream, fruit pulps and pieces, puddings, deserts, mousses and jellies.

CrushPak also allows food to be consumed from the pack through a convenient hole in the lid. This means that there is no messy lid to dispose of before eating the product and keeping the lid on the container prevents any product accidentally spilling in on the go environments!

With a spoon: just like a conventional pack

Unlike other “spoonless” packs CrushPak can still be used with a spoon, which means those who prefer to eat the traditional way don’t miss out on the fun! So just dig in - the pack’s gentle curves mean using a spoon is child’s play.

CrushPak gives consumers a choice in how they eat their favorite foods: “go spoonless” or “go traditional”- the consumption opportunities are endless!

And it delivers manufacturers and brands unrivalled ability to position products and create new consumption opportunities.