CrushPak - already a major market success.

CrushPak is not a theory or a market research project – it is already a major market success. Right now it is driving sales, capturing market share and increasing revenues in the United States, Mexico, Spain and New Zealand with more countries scheduled to launch CrushPak products by the end of 2010. By early 2010 it had already shipped over 150 million units.

In October 2006, , a $9 billion dollar company and the world’s largest dairy products exporter, became the first company to license CrushPak for use in New Zealand, home country.

created a youth-oriented yogurt brand, "Splatz!" around the CrushPak packaging technology. first four CrushPak SKUs exceeded sales expectations so rapidly that just five months later launched a further two SKUs in a new product range under its flagship "Calci-Yum™" dairy food brand. By early 2008 CrushPak had been launched across 10 SKUs and was delivering increased market share to and the convenience and functional benefits modern consumers have been demanding.

In October 2008 Dannon, the world’s largest dairy company licensed CrushPak for use in yogurt applications in the United States and the first Dannon CrushPak product was launched just three months later in January 2009.

The product was distributed nationwide and within months had been ranged into stores such as Walmart and CostCo.

Here’s what Dannon had to say about CrushPak: "the introduction of CrushPak for Danimals surpassed our expectations. The response has been highly favorable." Michael J. Neuwirth - Senior Director of Public Relations - The Dannon Company.

CrushPak was so successful that Dannon awarded CrushPak its coveted Innovation of the Year award for 2010!

Paul Adams and Edward Scott receiving the Danone Supplier of the Year for Innovation Award
From Left to Right: Bruno Stock (VP Sourcing & Supplier Development, Americas Dairy), Gustavo Valle (President and CEO, Dannon), Delphine Baro (Director of Raw Materials and Packaging), Paul Adams (CEO, EverEdgeIP), Edward Scott (VP Operations, EverEdgeIP), David Lainchbury (Vice President of Sourcing & Supplier Development)

 

CrushPak was so successful in the United States that barely a year later in April 2010 Danone (Dannon's parent company and the world’s largest manufacturer of yogurt) has launched CrushPak into two new markets: Spain and Mexico where it has also become a huge hit.

The success of CrushPak in four such diverse markets proves that CrushPak® is the single serve pack of the future.

CrushPak a revolutionary innovation with a track record of success.